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Post by account_disabled on Feb 11, 2024 10:26:04 GMT
This is how the product got its brand name - PARA. Made PARA an eco-brand To differentiate itself from competitors, they introduced the concept of “environmental friendliness” into the brand. This approach made it possible to reach the selected target audience, with its involvement in the eco-trend. This is how the brand descriptor appeared: “ECO-BANI”. PARA Descriptor PARA logo with the symbolism of the four elements. Our goal was to show through the logo that steam Antarctica Email List is the result of the combination of all elements. Water that falls on a hot stone and fills the bath air with steam. PARA logo PARA brand communication principles The brand philosophy was revealed to the audience through product “showcases”. First we added it to the site. PARA website The next task was to launch a project in the SMM space. They suggested sticking to the main rules: one post - one thought. Putting an emotional message into every communication, using a minimum of words - more visuals. principles for building communications In the content plan, it was proposed to allocate % to image stories and % to product stories. For communications with subscribers in SMM channels, a mentor, expert, connoisseur and innovator. We identified roles of the PARA brand in the SMM field The company logo appeared on all visuals to increase brand awareness.
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