Post by account_disabled on Oct 22, 2023 10:36:13 GMT
How does this evidence translate to communication? First of all, starting from the assumption that women tend to engage more in analyzing the information available in a more detailed and complete way. Conversely, men appear to process information relevant to their goals more selectively. Not only It appears that men are more attracted to layouts created by men, and women to layouts created by women Moss and Coleman. Women are observed more in images where there is both a man and a woman from both genders.
This can be understood with respect to heterosexual men, while with regards to women it could be a fact attributable to the tendency to make comparisons between themselves and other women. When men look at images of other men, they tend to focus on the arms and genital area, probably due to the instinctive tendency seo expater bangladesh ltd towards social comparison and rivalry. Eye Tracking and neuromarketing The semplicity It emerges very clearly from eye tracking studies that the most attractive digital stimuli are those that are easiest to process. Generally speaking, the more stimuli there are on a single screen, the more difficult it is to maintain and dedicate attention globally.
In this image we can clearly see how little the eye focuses on the lateral and upper stimuli in the form of banners, a fact to be considered in the graphic design of pages and websites that want to be simple to process. Return to index To conclude As is evident, the topic is very varied and broad, and I refer you to the bibliography, my contributions and the in depth courses. However, one thing must be underlined immediately regarding eye tracking this tool, like others used in neuro marketing, underlines the potential connected to in depth knowledge of the other , in our case the user or potential buyer.
This can be understood with respect to heterosexual men, while with regards to women it could be a fact attributable to the tendency to make comparisons between themselves and other women. When men look at images of other men, they tend to focus on the arms and genital area, probably due to the instinctive tendency seo expater bangladesh ltd towards social comparison and rivalry. Eye Tracking and neuromarketing The semplicity It emerges very clearly from eye tracking studies that the most attractive digital stimuli are those that are easiest to process. Generally speaking, the more stimuli there are on a single screen, the more difficult it is to maintain and dedicate attention globally.
In this image we can clearly see how little the eye focuses on the lateral and upper stimuli in the form of banners, a fact to be considered in the graphic design of pages and websites that want to be simple to process. Return to index To conclude As is evident, the topic is very varied and broad, and I refer you to the bibliography, my contributions and the in depth courses. However, one thing must be underlined immediately regarding eye tracking this tool, like others used in neuro marketing, underlines the potential connected to in depth knowledge of the other , in our case the user or potential buyer.
