Post by account_disabled on Nov 25, 2023 8:38:42 GMT
Than just monthly recurring revenue (MRR) or annual contract value (ACV). For example, if a segment has really high contract values and high maintenance costs, a segment with lower contract values and lower maintenance costs might be better for your business. To get a holistic understanding of customer health, consider surveys, ACV or MRR, account acquisition cost and maintenance cost, retention rate, ACV or MRR growth, and usage. of the product.
Once you understand the health trends of different segments, you have to act on those insights. A high ACV is a very attractive metric for your sales team, so if you have a segment that leads to large philippines photo editor deals and poor customer health after the sale, you have to find a way to discourage selling to that segment. Or if you find a customer segment that has a high churn rate within the first 90 days, but produces evangelists who expand significantly and recommend new business to you, your onboarding probably isn't meeting the needs of that segment.
Therefore, by improving its incorporation, you can increase the performance of that segment. Conclusion The result of customer segmentation should be a high level of customer health. By analyzing the different segments of your database, you can better understand how your company provides value to your customers and what types of customers benefit the most.
Once you understand the health trends of different segments, you have to act on those insights. A high ACV is a very attractive metric for your sales team, so if you have a segment that leads to large philippines photo editor deals and poor customer health after the sale, you have to find a way to discourage selling to that segment. Or if you find a customer segment that has a high churn rate within the first 90 days, but produces evangelists who expand significantly and recommend new business to you, your onboarding probably isn't meeting the needs of that segment.
Therefore, by improving its incorporation, you can increase the performance of that segment. Conclusion The result of customer segmentation should be a high level of customer health. By analyzing the different segments of your database, you can better understand how your company provides value to your customers and what types of customers benefit the most.
