Post by account_disabled on Nov 30, 2023 4:40:13 GMT
Google Search Console – think of Google Search Console (previously known as webmaster tools) as an analytics platform to assist you to monitor your visibility in organic search results. Google Search Console will identify issues with your site and help you to monitor your rankings to an extent. I said “to an extent” because Google doesn’t provide comprehensive data for logged in Google users. As well, I’ve found quite a few false errors in console that pop up and then disappear. As well, some other errors don’t significantly impact your performance. Nitpicking Google Search Console issues can waste a ton of time… so use caution.
Google Analytics – Analytics will provide you with actual visitor data and you can directly segment your visitors by the acquisition source to monitor your organic traffic. You can further break that Country Email List down into new and returning visitors. As with search console, analytics doesn’t divulge the data of users that are logged into Google so when you break down the data into keywords, referral sources, etc. you’re only getting a subset of the information you need. With so many people logged into Google, this can really lead you astray.
Google Business – Search engine result pages (SERPs) are broken up into three seperate areas for local businesses – ads, map pack, and organic results. The map pack is controlled by Google Business and highly dependent on your reputation (reviews), accuracy of your business data, and frequency of your posts and reviews. A local business, whether a retail store or a service provider, must manage their Google Business profile effectively to stay highly visible.
YouTube Channel Analytics – YouTube is the second largest search engine and there’s no excuse not to have a presence there. There are a ton of different types of videos that your business should be working on to drive organic traffic to the videos and referral traffic from YouTute to your site.
Google Analytics – Analytics will provide you with actual visitor data and you can directly segment your visitors by the acquisition source to monitor your organic traffic. You can further break that Country Email List down into new and returning visitors. As with search console, analytics doesn’t divulge the data of users that are logged into Google so when you break down the data into keywords, referral sources, etc. you’re only getting a subset of the information you need. With so many people logged into Google, this can really lead you astray.
Google Business – Search engine result pages (SERPs) are broken up into three seperate areas for local businesses – ads, map pack, and organic results. The map pack is controlled by Google Business and highly dependent on your reputation (reviews), accuracy of your business data, and frequency of your posts and reviews. A local business, whether a retail store or a service provider, must manage their Google Business profile effectively to stay highly visible.
YouTube Channel Analytics – YouTube is the second largest search engine and there’s no excuse not to have a presence there. There are a ton of different types of videos that your business should be working on to drive organic traffic to the videos and referral traffic from YouTute to your site.
